Michel Houellebecq, Platform, 2001.
Posts tagged "Michel Houellebecq"
I liked holiday brochures, their abstraction, their way of condensing the places of the world into a limited sequence of possible pleasures and fares. I was particularly fond of the star rating system, which indicated the intensity of the pleasure one was entitled to hope for. I wasn’t happy, but I valued happiness and continued to aspire to it. According to the Marshall model, the buyer is a rational individual seeking to maximize his satisfaction while taking price into consideration; Veblen’s model, on the other hand, analyzes the effect of peer pressure on the buying process (depending on whether the buyer wishes to be identified with a defined group opr to set himself apart from it). Copeland demonstrates that the buying process varies, depending on the category of product/service (impulse purchase, considered purchase, specialized purchase); but the Buadrillard and Becker model posits that a purchase necessarily implies a series of signals. Overall, I felt myself closer to the Marshall model.